Dashing Into the Holidays: A Small Business Gift Guide


For many small businesses, the holidays are a time that is crucial to your bottom line. It can feel like there isn’t enough time or energy for some of the goodwill gestures like words of appreciation and gift giving that are so important for building relationships. If you find yourself in a pinch, use this list of 6 straightforward, affordable and quick ideas to show your appreciation to your customers and clients that you appreciate their business this holiday season and for years to come.

A simple handwritten note

People always appreciate genuine words affection and kindness. The more specific you can be, the more of an impression you’ll leave and bond you’ll create. Describe a time you laughed together, or a time you felt supported by them. Thank-you notes are a low-budget, high-spirit way to be present in your customer’s holiday season.

A customized digital card

What business owner isn’t into good vibes and free advertising? Create a digital card that your clients can re-share on social media. Tag them in the post, and be sure to use relevant hashtags. You will deliver the warm feelings that come with a handwritten note, and reach new audiences together at the same time. Ingage Instants offers Themes created for the holiday season to get you started.

Download Ingage Instants from the App Store

Framed abstract art

Every office feels warmer with visual interest on the walls. We recommend choosing a print that is graphic and neutral; abstract art is a crowd pleaser because it allows the viewer to see what the want to see. Etsy has many prints from independent artists; to make it a more affordable spend a few minutes putting the print in your own frame, like this one from Amazon. Here are few of our favorite prints:

Modern Shapes Print by HeartsinCOLORS
Blue Modern Art by LittleLief Creative
Contemporary Print by FoxAndVelvet

Local Food

While food is an anticipated gesture of goodwill around the holidays, your gift can stand out with attention to your audience. If you are a small business, it’s likely that your clients will value gifts from other small businesses. If a local delicacy doesn’t come to mind, we like Mouth, who allows you to shop by state for food made by independent artisans. We would like to try:

The New York City Box
Blueberry Toaster Tart

Office decor

Customized acrylic trays boxes from Society 6 are an opportunity to have a consistent presence in your client’s office. They are personal, beautiful and functional. You can even include a small surprise like chocolates or an office supply to add a bit of delight. We like these:

Monochrome Box
Moonlit Ocean Tray
Decor Tray

A discount or small gift

You know your business the best—offering a percentage off of a purchase may work for you, but if it doesn’t you can still create goodwill by offering a small gift that is related to your business with purchase. An example is that this season, Ingage Instants is offering all of its Themes for free for a limited time.

Rob Colavito