A Killer Portfolio
Makeup artist Tiffany Bartok leads a double life. During the week, for her fashion/editorial clients, she transforms women’s faces with daring, even outrageous, designs. On the weekend, she takes a more subtle approach, bringing out the inner beauty of brides-to-be. Because the work for each group is so different, Bartok maintains separate online portfolios for her lines of work. Referrals are crucial for bringing in new business, but updating her old website was a pain: “It takes a very long time and it’s super expensive,” she says.
So Bartok turned to Ingage Presentations for help in closing more sales; the before-and-after magic of the Compare page feature in the app turned out to be perfect for the big reveal. “You slide this bar across a bare face to see the finished face,” she says. “It’s very impactful.”
She also appreciates the ease of building her stories in Ingage: “You can do it in a night. You’re just touching and dragging, shrinking and enlarging. It’s very rewarding to see all of your work so beautifully displayed.” Not to mention that she can publish the update to the Web with the touch of a button, no coding required.
Like many artists, Bartok shares her fees only on request. “You want to engage the person first,” she says. In the past, she’d quickly send off her price lists in the body of an email and often wouldn’t hear back. Now she embeds her pricing—and her newest work—in her Ingage Presentation, meaning editorial and wedding clients only see the cost in the context of the amazing work she does, reducing sticker shock. And she can share her gorgeous stories with a simple emailed link. The response, she says, has been profound: “I sent three of those links out and I booked three of those jobs. Clients fell in love with my work again and the pricing became an afterthought.”
No matter which audience Bartok’s talking to, Ingage Presentations helps her put her best face forward.