How one developer uses Ingage Stories to sell buildings.
Client: Jon Cordell
Industry: Commercial Real Estate
As a leasing agent in Chicago's Meatpacking District, Jon Cordell is operating in one of the city’s most competitive markets. “There are 15 cranes in the area, building residential and office space,” he says, “it’s by far the most active area of the city right now.”
Cordell is in the marketing phase of developing a 1.2 million foot “monster” building; he’s using Ingage Stories to pitch to prospective tenants and investors. “It's really a great tool,” he says. “To get a Google or other big brand to commit as an anchor tenant, especially when they can't just walk through the building because it has yet to be financed, is a gargantuan effort. So we need to take them through the whole story—how great it's going to be, how we're going to design it, what the amenities will be, the vibe, the design, all that stuff.”
So Cordell lets those prospective tenants choose their own path through the property—on Ingage Stories. “Typically I’ll present it at a lunch, where I can do it on the iPad. Or I can put it up on Apple TV and do it in front of a larger group. Instead of a 2-minute video where everyone zones out, you can stop and discuss individual elements.”
Cordell says Ingage Stories not only differentiates his project in a crowded market, but also saves him money in the process: “Usually clients think it is an app we built specifically to market this building and they say ‘Wow, that's a cool app you guys built’. And it’s true that a lot of commercial landlords have built custom apps to generate interest. But those apps run from $20,000 to $50,000 a pop—and they don't have Ingage's interactivity, which allows the pitch to be much more productive than a PowerPoint presentation. Ingage gives us more control over the final product, plus it's faster, cheaper, and the end result is better—a win all around!"