What’s your branding story? In today’s digital marketing era, a well-crafted brand image isn’t just about standing out from the crowd—and your company is far more than a well-designed logo or a clever catchphrase. Telling your brand story with the right presentation is essential to cultivating your audience and keeping them invested long-term. Nike […]
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Financing is often one of the most nerve wracking aspects of closing on a home improvement project for both the homeowner and the contractor. But with the right financing tool, your company can make it easier to get the deal across the line. Enter: Momnt, the API-based platform that allows contractors to provide low-friction, […]
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Content marketing is the driving force behind every company’s digital strategy. It covers the entire process of developing, publishing and distributing content. Ultimately, the aim of content marketing is to create brand awareness and attract more customers. However, there are many types of content that vie for a customer’s eyes, ears and wallet. As a […]
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With millions of users tapping into social media on personal devices, social media has become critical to every company’s marketing campaign success. Social media literally delivers brand recognition into the hands of consumers. You already know the benefits of social media, but does your team and audience understand the strengths of a social media […]
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The quality of a presentation can spell the difference between success and failure in many sales transactions. A sales pitch can either be what closes a sale or drives a customer away. Alternatively, using a sales pitch to present company data can also help retain clients. All in all, your presentations are a […]
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If you want to ensure your next dynamic presentation leaves a lasting impression on your audience, include video. Video is growing in popularity among all communication mediums, including presentations, because it increases engagement and drives action. Use video to say more with less—a recent study found one minute of video equates to 1.8 million words […]
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What are KPIs in marketing? How about sales or other departments? Key performance indicators (KPIs) are what modern businesses and organizations use to keep score of who accomplished what. They track how many of these accomplishments exceeded company expectations. Beyond just subtracting expenses from revenue to determine profitability, KPIs allow businesses to examine their […]
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Tired of sitting through the same old slide decks trying not to nod off? Well, it stands to reason that your clients are too. Your marketing presentation strategies may actually be hurting your customer outreach attempts, as slow, overly simple and outdated presentations work as a bit of a deterrent. It’s time to ditch […]
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Contractors often have a poor reputation thanks to bad past experiences customers had. Because of this, it’s essential that contractors focus on building their customer base by being honest and transparent. Here’s what you need to know to build a marketing strategy focused on transparency to rebuild the contractor’s reputation. Why Customers Don’t Trust […]
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Are Sales and Marketing two totally separate departments, or are they just two sides of the same coin? Regardless of where you stand on this debate, both departments’ efforts should be aligned. That’s because, while the day-to-day objectives may differ, both share the overarching goal of acquiring buyers to increase revenue. As the old […]
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Digital marketing means sales teams now have to battle their competitors in two spaces. In the physical world, brands spread their message through flyers, posters, billboards and broadcast ads. At the same time, they have to contend with rivals online by publishing blogs, sending emails, sharing social media posts and uploading videos on streaming […]
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Today, an astonishing 4.9 billion people actively engage with social media on a regular basis. In 2023, more than 60% of internet users accessed social media sites every day. With such widespread participation, it’s no wonder that content distribution through social media platforms has become integral to modern business strategies. That’s why it’s nothing […]
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