Unlocking Success in the Home Services Industry with Tess Bernardi

On the latest episode of the Ingaged Podcast, Pam Tory from Ingage sits down with Tess Bernardi, the Director of Sales at GuildQuality, to dive deep into the innovative ways GuildQuality is transforming the home services industry. Whether you’re a contractor looking to boost your online presence or a marketer seeking fresh strategies, this episode is packed with valuable insights!

From Marketing Grad to Sales Guru: Tess’s Journey

Tess’s journey from a marketing degree to her current role at GuildQuality is a testament to the power of embracing new opportunities. Starting as an Account Executive in 2017, Tess was instrumental in helping contractors elevate their businesses through actionable customer feedback. Fast forward to today, she’s leading the charge in revolutionizing how home service businesses interact with their customers. Tess’s passion for understanding industry needs and leveraging tech solutions has been the driving force behind her successful career.

GuildQuality: A Game-Changer for Home Services

So, what exactly is GuildQuality, and how does it support home service businesses? Tess breaks it down for us:

“We’re a customer satisfaction survey platform built specifically for the home services industry. Our multi-text approach—email, text and phone—ensures that homeowners can easily provide feedback. This feedback isn’t just collected; it’s analyzed and used to generate actionable insights that help contractors improve their services and grow their businesses.”

GuildQuality isn’t just about collecting reviews. Tess emphasizes the importance of leveraging this feedback for long-term success:

“It’s not just about getting reviews; it’s about using those reviews to showcase your excellence and stand out in a crowded market.”

Navigating the Shifting Digital Landscape

In a rapidly evolving digital world, Tess shares why it’s crucial for home improvement businesses to embrace digital marketing tools:

“Move fast or get passed. The digital world is evolving quickly, and those who embrace it will come out on top. We saw this during COVID—those who invested in digital marketing saw significant growth.”

Tess’s advice for businesses, especially those transitioning from traditional methods, is to be open to new tools and strategies. GuildQuality is here to guide businesses through this transition, offering customized solutions for various needs, from increasing referral business to improving online reputation.

The AI Revolution: How GuildQuality is Leading the Way

AI is a hot topic these days, and GuildQuality is at the forefront of this revolution. Tess highlights two key AI-driven features:

1. AI Insights Report: This tool analyzes customer feedback to uncover trends and insights that might not be immediately obvious from raw data.
2. AI Chat Feature: Integrated with ChatGPT, this feature helps members create compelling copy and generate new marketing ideas.

Tess’s excitement about AI is palpable as she explains its potential to transform business operations:

“AI is revolutionizing the way we work by providing insights and solutions that can significantly impact a business’s success.”

Embrace Automation to Stay Ahead

Before wrapping up, Tess shares her top trend for 2024: automation. According to Tess:

“The future is all about working smarter, not harder. Automation is the key to efficiency and effectiveness in today’s competitive market.”

Tess’s call to action for businesses is clear: embrace automation and focus on what truly drives growth.

Get In Touch

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Contact Guild Quality to learn how they can help your business!