When I left Apple to join Scrollmotion, the software company where I am now CEO, I left a lot of things behind. But one thing I brought with me--very intentionally--was the Apple obsession with consistent messaging. Lots of people talk about Apple's culture of secrecy, but this control-freakish tendency isn't just about IP. It's largely about brand.Read More
"Oh, you're the Apple guy! You must know everything!"
That was the (unspoken) attitude that seemed to be everywhere when I walked in the door here at Scrollmotion, an 8-year-old "startup" I joined 18 months ago as CTO.