Sonance Elevates Trade Show and Sales Experiences with Ingage

Overview

Sonance, a leader in high-performance audio and technology solutions, has built its reputation on creating authentic partnerships and delivering personalized customer experiences. Central to this is the Sonance Studio—a dynamic showroom in San Clemente, California—used to inspire and educate customers through immersive product demonstrations.

However, the COVID-19 pandemic challenged the brand’s ability to deliver this signature experience, prompting Sonance to seek innovative ways to maintain engagement and consistency in messaging across various touchpoints.

Challenges

Disrupted In-Person Experiences

Before the pandemic, Sonance welcomed thousands of guests to its Studio, where complex concepts were simplified through hands-on demonstrations. When in-person visits halted, the team faced a key obstacle: how to translate this personalized, visual storytelling into a remote experience that could rival the impact of being there in person.

Outdated Trade Show Tools

Sonance has long invested in standout trade show presentations, building interactive content through Keynote for touchscreen displays. While the experiences were impactful, the process behind them was anything but simple. Content creation and maintenance were time-consuming, and managing version control across platforms and collaborators proved increasingly inefficient.

“Our trade show booth often hosts over 25 touch displays. With Ingage, managing that content is now effortless.”

Solution: Ingage

During the search for a better way to engage customers remotely, Sonance discovered Ingage—not just a presentation tool, but a platform built for visual storytelling and interactive experiences. What stood out was Ingage’s ability to:

1. Deliver engaging, self-guided content
2. Allow intuitive interaction with product stories
3. Simplify content creation, deployment, and management

Implementation

Sonance immediately identified Ingage as a solution for both showroom and trade show content. The team migrated key presentations from Keynote into Ingage, quickly realizing significant improvements in:

1. Collaboration and version control
2. Ease of content deployment to over 25 touchscreen displays at trade shows
3. Efficiency in managing and updating content through a centralized workspace

Impact

Unified Messaging Across the Globe

With Ingage, Sonance achieved a consistent, standardized message across showrooms, trade shows and remote sales efforts—accessible via iPad, laptop or offline mode. This flexibility allowed their global team to deliver the same high-quality experience, no matter where they were.

Better Control, Better Experiences

In the past, sales reps would make changes to presentations in tools like PowerPoint, leading to inconsistent messaging and outdated materials in the field. Ingage created a single source of truth, eliminating rogue versions and ensuring everyone used the most current, approved content.

“Ingage created a source of truth for our presentations—ensuring our team always uses current, approved content.”

Expanded Reach

Using Ingage, Sonance extended their reach beyond their showroom—ensuring customers who couldn’t travel could still access interactive, high-quality presentations that mirrored the in-person experience. This helped strengthen global relationships and ensured continuity in communication.

Why It Works

Interactive Simplicity

Ingage’s visual tools enabled Sonance to break down complex ideas like audio coverage, design inspiration, and product comparison with clarity and creativity. Interactive galleries and side-by-side modules proved invaluable in telling a compelling story

“With Ingage, we created better access for customers everywhere—keeping our message up to date and always on brand.”

Exceptional Support

The Sonance team credits much of their success with Ingage to the partnership with the Ingage team itself. From development to ongoing support, Ingage collaborated closely with Sonance to tailor the platform to their needs, respond to feedback and keep projects moving forward.