Bath Fitter

Overview

Bath Fitter is a national bath and shower remodeling company operating across corporate and franchise locations. With both B2C and B2B sales teams, the organization depends on consistent messaging, strong brand control, and scalable sales processes.

Challenges

The Challenge: A Tool Without Ownership

Bath Fitter originally adopted Ingage to support interactive, brand-compliant sales presentations. While early adoption was strong, organizational turnover gradually eroded usage. Key stakeholders left, training stopped, and ownership became unclear.

Although marketing partners continued updating content, the platform itself became underutilized. Ingage existed, but it wasn’t embedded in daily sales workflows.

When Aaron O’Keefe, Bath Fitter’s Operational Excellence Manager, was asked to assess the company’s sales tools, he quickly uncovered the real issue: the technology wasn’t failing— implementation was.

What Bath Fitter Discovered

Through direct conversations with sales teams, three clear user groups emerged: consistent users, high performers who avoided the tool and a large middle segment using it inconsistently.

The surprise came from the high performers. When asked what kind of tool they wanted, they described functionality that already existed in Ingage. Many had created their own workarounds, rebuilding value manually, without brand consistency or efficiency.

There was no lack of demand. There was a lack of awareness, reinforcement, and change management.

The surprise came from the high performers. When asked what kind of tool they wanted, they described functionality that already existed in Ingage.

The Approach: Relaunch, Don’t Replace

Rather than switching platforms, Bath Fitter chose to relaunch Ingage with intent.

The relaunch began in the B2B organization, where leadership support and clearer workflows made adoption easier to manage. Working closely with Ingage, Bath Fitter redesigned how the platform fit into real sales conversations before training ever began.

Ingage was then integrated directly into Bath Fitter’s CRM, SalesNow, removing friction and making the platform part of the natural sales flow rather than “one more tool.”

Solution: Ingage

To support long-term adoption, Bath Fitter introduced B2B in a Box, a centralized ecosystem that brought together tools, training, and support.

Ingage became the core presentation layer within that system, housing not only sales content but also onboarding resources, training videos, FAQs and performance insights. Sales teams had one place to go and leadership had one consistent standard.

Implementation

Bath Fitter quickly learned that adoption required more than a single launch. Leadership embraced a philosophy Aaron describes as endlessly marketing your own program.

That meant consistent reinforcement from executives, ongoing coaching tied to usage and making Ingage the default location for new product launches and updated assets. Over time, using Ingage became the expected way to sell.

Impact

Restoring Brand Consistency at Scale

Before the relaunch, presentations varied widely across regions. High-performing reps often relied on self-built materials that were off-brand or outdated, introducing risk at scale.

With Ingage re-embedded, Bath Fitter regained confidence that every sales conversation reflected the company’s core messaging and visual standards, across both corporate and franchise locations.

Measurable Business Impact

Once adoption increased, Bath Fitter analyzed usage alongside performance data. The results were clear:

Sales consultants who used Ingage consistently, particularly those averaging around seven minutes per appointment, closed at higher rates and delivered meaningfully higher average ticket values. The lift was consistent across regions.

Even modest increases in adoption translated into millions of dollars in incremental top-line revenue, quickly validating the investment.

Even modest increases in adoption translated into millions of dollars in incremental top-line revenue, quickly validating the investment.

Why It Works

Key Takeaways

Bath Fitter’s experience reinforced a critical lesson: buying software is easy; driving adoption is the real work.

Success required clear ownership, workflow integration, persistent reinforcement and leadership commitment. Once those elements were in place, Ingage delivered measurable value across the organization.

What’s Next

Bath Fitter continues to expand Ingage adoption across franchise locations, deepen system integrations and collaborate closely with the Ingage team on future capabilities.

What was once a dormant platform is now a core driver of consistency, efficiency and revenue growth.