Kitchen Saver® opened its doors in 1979, offering cabinet refacing and kitchen remodeling services across the Mid-Atlantic region. The company’s reputation for excellent workmanship and for using quality, long-lasting materials grew and over time, its services evolved from traditional cabinet refacing into a custom cabinet renewal process, the foundation of which enhances and improves the structural integrity of a customer’s existing cabinetry. Involving the addition of custom-made drawer fronts and doors, available in a variety of beautiful styles and colors, Custom Cabinet Renewal breathes new life into kitchens at a fraction of the expense and time of traditional remodeling.
Kitchen Saver
Overview
Challenges
Modernize to Connect with Buyers
When Kitchen Saver’s newest sales director, Samantha Perrey, took the reins of the salesforce, she was surprised to learn that the company was relying on a decade-old PowerPoint presentation to tell its story and entice customers to choose KitchenSaver to redesign their kitchens.
“My first priority was to modernize and update our customer interactions,” Samantha said. “I needed to ensure that the image we portrayed in customer meetings was one that younger customers would feel connected to, and trust to design their homes. Kitchen Saver does amazing design work, but to entice more tech-savvy generations, we needed to modernize our sales process.”
She first worked on updating the company’s standard PowerPoint sales presentation, with the goal of making it more interactive and professional-looking. However, she found that some salespeople would still opt for the older version, because it was more familiar and comfortable.
Samantha knew she needed to shake things up further, so she sought out a new presentation platform to ensure everyone was providing consistent information and design selections to customers. She also needed to ensure that the content and images were being presented in a much more engaging way.
“A new, more innovative platform was more than a desire, it was a necessity”
Knowing that they’d want to not only elevate their presentation but also evolve their sales process, Samantha searched for a solution that could help them expand into virtual consultation and sales alongside in-person sales.
“I was really impressed by how clean and updated Ingage looked compared to competitors’ presentations. Others were focused on ease of access, but were not polished or visually focused,” Samantha commented.
Solution: Ingage
The Kitchen Saver’s sales tool kit now includes Ingage, Docusign and Zoom, seamlessly integrating virtual consultations and sales with in-person sales.