Roofing & Solar Reform Alliance

Roofing & Solar Reform Alliance

The Roofing & Solar Reform Alliance (RSRA) is a coalition dedicated to improving standards across the roofing and solar industries through integrity, accountability, and ethical business practices. Founded by industry veterans Adam Bensman and Kody Landals, RSRA supports members with coaching, sales training, and a strong code of ethics designed to rebuild trust and elevate the homeowner experience.

Where Trust Drives Every Sale

Together, RSRA and Ingage help contractors deliver more transparent, educational, and engaging sales conversations.

By combining RSRA’s mission-driven coaching with Ingage’s interactive presentation platform, sales teams can clearly communicate value, set the right expectations, and build confidence with homeowners throughout the sales process. This partnership reinforces ethical selling while equipping teams with the tools to present professionally and consistently.

The result is a more trustworthy sales experience that strengthens customer relationships and supports long-term business growth.

Sales Tools Built on Trust

RSRA and Ingage give contractors the framework and technology to lead with integrity while delivering high-impact sales presentations.

Whether you are focused on building credibility, improving your sales approach, or creating a better experience for homeowners, this partnership helps you turn trust into a competitive advantage.

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